The History of Happy Hour
Many folks might think of “Happy Hour” as a modern marketing invention, but in reality, it has evolved from a totally different concept in the 1800s. So when you come to Tullulah’s to enjoy our Happy Hour, remember that you are keeping a historic tradition alive!
Happy hour was originally a slang term used by Navy sailors in the early 1800s for that time on board ship where they could relax and participate in sporting events such as boxing or wrestling. Over time the tradition evolved to include other recreation time such as movies, chorus singing, and even talent shows or vaudeville.
The term became connected to drinking when Prohibition was enacted with the 18th Amendment in 1920. With that act, the manufacture, distribution, and sale of alcohol were stopped and became illegal. Underground bars known as “speakeasy clubs” sprang up everywhere and began supplying drinks to those who refused to accept the ban on alcohol. The term “happy hour” was taken from the Navy and used to describe times when people would meet privately to drink before going to dinner in public restaurants where alcohol was banned.
The era of Prohibition ended with the ratification of the 21st Amendment in 1933, with some states continuing to ban alcohol sales as late as 1966. Happy hour was popularized in the Saturday Evening Post in 1959 when the term was used in an article describing military life. By the 1960s restaurants and bars began using happy hours to entice drinkers into their establishments, and the conversion of Navy slang to a bar special was complete. Happy hours have expanded in many places to all day or all weekend. Establishments will offer reduced prices, or the drink prices aren’t reduced but rather you get a larger drink or 2-for-1 during the happy hour period.
Regardless of how it’s done, happy hour is here to stay at Tullulah’s! Our happy hour runs Monday-Friday from 3-6 PM. We offer 1/2 price draughts, discounted drinks, and a great selection of steamed buns and other delicious options like truffle fries. Red and white tap wine and white sangria is $5 per glass. Or enjoy any of our other delicious cocktails. Keep up the US Navy tradition — come celebrate Happy Hour at Tullulah’s!